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Tag: Tasso Roumeliotis


Total Results: 2

Five geofencing ideas for mobile marketing from brands and retailers
Published: July 16, 2010
By Tasso Roumeliotis

Geofences have a chance to make a big effect in mobile marketing. They drive context: the right marketing message to the right person in the right location at the right time.

WaveMarket enhances LBS platform with Microsoft Virtual Earth
Published: February 6, 2009
Mobile location-based services and platforms provider WaveMarket Inc. has signed a multi-year collaboration deal to enhance its Veriplace platform with Microsoft Virtual Earth technology.