Tag: Taurus
Total Results: 2
- Ford mobile ads reach 1M consumers, achieve 20 percent CTR
- Published: February 3, 2010
- Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.
- Ford Taurus campaign relies on bar codes to enable other media
- Published: July 31, 2009
- Ford Motor Co.'s new 2010 Taurus will have a multifaceted advertising campaign that includes a mobile bar code initiative meant to enable other media that is being used in the promotion.
Follow us on Twitter