Tag: Telefonica

Total Results: 18

How mobile advertising, content and commerce is changing Brazil

Published: September 30, 2011

By Edvaldo Acir

A breakdown of how Brazilians spend their time while online using their mobile devices shows that most of the time is spent in social media platforms, followed by email, search and news.

HP, Nokia, Kodak: News briefs

Published: September 1, 2011

News briefs: HP promises more TouchPads; Nokia to boost ecosystem with app development funds; Kodak reports strong interest in patents.

Starbucks breaks first location-based mobile campaign with major carrier

Published: October 15, 2010

Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.

European publishers partner with Amobee for mobile ad marketplace

Published: August 5, 2010

Bertelsmann’s Gruner + Jahr Electronic Media Sales is the latest European publisher to join mobile advertising company Amobee Media Systems' premium mobile ad marketplace.

World Cup stars, carriers back 1GOAL mobile campaign to support education

Published: May 19, 2010

The GSMA, carriers, pop stars and royalty are getting behind 1GOAL: Education for All, the FIFA-backed legacy project for the 2010 World Cup that features a worldwide mobile campaign.

Telefonica expands mobile social networking across 12 countries

Published: May 3, 2010

Telefonica partnered with Myriad Group to use its mobile social networking services across 12 countries in Latin America.

CTIA keynote: Looming spectrum crisis is biggest threat to future of mobile

Published: March 24, 2010

LAS VEGAS - The U.S. is at the forefront of the mobile broadband revolution, although continued investment and innovation is necessary for the nation to stay No. 1.

O2 taps 4th Screen Advertising for ads within Shazam iPhone app

Published: February 16, 2010

Telefonica O2 UK Ltd. has signed an exclusive sponsorship deal with Shazam, letting the carrier deliver targeted ads for its Priority Tickets service to Shazam users.

Unica eyes mobile email market with $18M Pivotal Veracity acquisition

Published: January 14, 2010

Marketing software company Unica Corp. has acquired mobile email specialist Pivotal Veracity for approximately $17.8 million in cash to expand its mobile optimization platform.

Scanbuy powers full-scale bar code implementation in Spain

Published: July 15, 2009

Scanbuy is venturing into new territory providing its ScanLife technology for Orange, Telefonica and Vodafone wireless carriers in Spain.