Tag: Telescope

Total Results: 7

Sprint to raise mobile messaging rates April 1

Published: March 10, 2011

Sprint Nextel, the No. 3 wireless carrier in the United States, is following through on its decision to raise the rates it charges for all SMS and MMS messages associated with standard-rate and free-to-end-user programs. What recourse do marketers have?

Sprite activates NBA Slam Dunk sponsorship with mobile initiative

Published: March 7, 2011

Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.

Last-minute holiday mobile marketing tips

Published: November 4, 2010

By Ori Nakar

Approach your holiday mobile marketing campaign the way you would plan to host a holiday dinner.

Mobile campaign supports bid to bring World Cup to US

Published: August 26, 2010

The USA Bid Committee launched a multimedia petition to bring the FIFA World Cup to the United States featuring a mobile effort in conjunction with Major League Soccer.

How to plan a targeted mobile marketing campaign

Published: May 25, 2010

By Ori Nakar

More brands are dabbling in mobile as a marketing tool, although often with one-off campaigns that are independent of larger marketing efforts and have no strategy to link them.

Ronald McDonald House taps mobile to drive charity donations at Macy's fundraiser

Published: August 24, 2009

The Ronald McDonald House Charities of Chicagoland and Northwest Indiana used mobile at Macy's Glamorama event to raise money to build the largest Ronald McDonald House in the world.

Monopoly at McDonald’s Game wins Best Mobile Campaign

Published: April 22, 2009

Last year marked the addition of the first-ever mobile component to the Monopoly at McDonald's campaign, which has been named the Best Mobile Campaign in the 2009 ad:tech Awards.