Tag: Text messaging

Total Results: 279

Mobile marketers OK proposed New Jersey bill to ban unsolicited SMS

Published: December 29, 2009

CEOs of leading SMS marketing firms signalled their approval of proposed legislation from New Jersey to stop unsolicited text-message advertisements to residents of the Garden State.

How to manage SMS risks this holiday season

Published: December 14, 2009

By Rohit Mehra

Banks, airlines, retailers and large consumer brands are all exploring how to reach customers through SMS. Yet security concerns may make some simply dismiss this means of customer communication.

When wireless carriers sneeze, mobile marketing catches a cold

Published: December 14, 2009

Verizon Wireless’ blocking and reactivation of 4Info’s flagship short code and AT&T’s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.

Verizon Wireless restores 4Info short code

Published: December 11, 2009

Verizon Wireless has reversed its decision to block 4Info’s flagship common short code after the SMS search and alert service resolved issues surrounding industry guidelines.

9 steps for SMS marketing

Published: December 11, 2009

By Gib Bassett

CMOs familiar with SMS as a real-time alternative to talking on a mobile phone may not fully grasp the power of these interactions as part of their broader charter.

Leon’s restaurant serves up app, SMS alerts to reach consumers

Published: December 8, 2009

Leon’s on the Restless Ribbon, a Tulsa, OK-based restaurant, is using SMS alerts and an iPhone application to reach its on-the-go consumers.

New York State rolls out free SMS alerts

Published: December 8, 2009

The New York State Emergency Management Office is deploying free SMS services through NY-Alert, the state’s All-Hazards Alert and Notification System.

Verizon Wireless blocks 4Info flagship SMS short code

Published: December 7, 2009

Verizon Wireless’ decision to block SMS search and alert service 4Info’s flagship common short code on Friday, Dec. 4 was allegedly due to a dust-up over following industry guidelines.

Orange County transit agency SMS program to reduce call-center costs

Published: December 3, 2009

California’s Orange County Transportation Authority (OCTA) has launched a text-messaging program to reduce call-center volume and costs.

NFL Players Association expands SMS microblogging platform

Published: November 27, 2009

The NFL Players Association has agreed to expand the number of National Football League players featured on MogoTXT Inc.’s text-messaging platform.