Tag: The CW

Total Results: 10

News briefs - Nikita mobile game, Jon Rubinstein exits HP, Nokia’s $250 million windfall, Gameloft's mobile experience

Published: January 30, 2012

News briefs: The CW, Kia Motors launch mobile Nikita game; Former Palm chief departs HP; Microsoft paid Nokia $250 million; Gameloft launches new mobile experience with Sprint.

The CW lets advertisers bridge TV commercials to mobile rewards

Published: May 20, 2011

This fall, television network The CW will let its advertisers reward consumers via their smartphones for their TV-viewing activity.

The CW promotes new show via iPad sweepstakes on mobile social network

Published: August 10, 2010

The CW Television Network is promoting its new show “Nikita” by targeting mobile social media users with an Apple iPad sweepstakes.

The CW takes second place: 2009 Mobile Marketer of the Year

Published: January 14, 2010

The CW television network took second place for the 2009 Mobile Marketer of the Year award.

New CBS Mobile head speaks to mobile strategy

Published: December 10, 2009

CBS Interactive has promoted Rob Gelick to senior vice president and general manager of CBS Mobile in a move intended to cement the content provider’s position as a mobile leader.

SMS case study: The CW

Published: December 9, 2009

See how The CW used SMS to build awareness and a promote its television drama "The Vampire Diaries."

CW’s Vampire Diaries takes a bite out of mobile

Published: October 28, 2009

The CW network is running mobile advertisements in ChaCha’s SMS program to promote the teen television drama “The Vampire Diaries.”

Kia Motors advertises within CW network’s new audience retention app

Published: October 16, 2009

Automaker Kia Motors is one of the brands advertising within The CW’s new CWTV application for iPhone and iPod touch.

CW turns to mobile banner ads, video to promote Melrose Place

Published: September 14, 2009

In preparation for the relaunch of Melrose Place, television network The CW turned to mobile advertising to reach its target demographic.

CW exec speaks to mobile strategy

Published: August 20, 2009

America's youngest skewing network, The CW, is embracing the ever-growing mobile channel, a network executive told Mobile Marketer.