Tag: The Hyperfactory

Total Results: 12

Magazine giant Meredith buys Hyperfactory stake for mobile presence

Published: July 22, 2009

Meredith Corp., publisher of Better Homes and Gardens and More magazines, has taken its first major step in mobile marketing with an investment in The Hyperfactory, a mobile specialist.

Simplicity key to success in mobile

Published: July 14, 2009

NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

Fox Searchlight uses mobile to promote "Notorious" film release

Published: January 21, 2009

Fox Searchlight's "Notorious" movie has launched a multichannel mobile campaign to promote the release of the film, which is based on rapper Christopher Wallace, popularly known as Biggie Smalls.

Coca-Cola makes mobile push for Fanta

Published: December 17, 2008

Coca-Cola Europe will target tech-savvy consumers mostly in their 20s with two new mobile applications created to push its Fanta soft drink.

Hyperfactory taps Publicis exec for brand, agency relations

Published: November 24, 2008

The Hyperfactory hired Angela Steele as senior vice president and global strategist to drive relationships with premium brands and agency partners.

Should marketers create iPhone-specific Web sites?

Published: September 3, 2008

By Aaron Watkins

You simply cannot escape the hype and buzz surrounding the newest iPhone, what with its 3G network capabilities, third-party applications and expanded email features, not to mention GPS.

Mobile marketing is about conversion, says IAB panelist

Published: July 22, 2008

NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.

Nike runs mobile 3D campaign for soccer shoe

Published: July 3, 2008

Nike is running a mobile campaign using 3D technology to target teens in Hong Kong to promote the launch of the sportswear giant's T90 soccer shoe.

Making a case for Hispanic mobile marketing

Published: July 3, 2008

By Aaron Watkins

With the penetration of online in the U.S. Hispanic community still relatively low, mobile should seriously be considered as a digital avenue to reach this ever-growing demographic.