Tag: The Hyperfactory
Total Results: 7
- Hyperfactory taps Publicis exec for brand, agency relations
- Published: November 24, 2008
- The Hyperfactory hired Angela Steele as senior vice president and global strategist to drive relationships with premium brands and agency partners.
- Should marketers create iPhone-specific Web sites?
- Published: September 3, 2008
- By Aaron Watkins
You simply cannot escape the hype and buzz surrounding the newest iPhone, what with its 3G network capabilities, third-party applications and expanded email features, not to mention GPS.
- Mobile marketing is about conversion, says IAB panelist
- Published: July 22, 2008
- NEW YORK – Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.
- Nike runs mobile 3D campaign for soccer shoe
- Published: July 3, 2008
- Nike is running a mobile campaign using 3D technology to target teens in Hong Kong to promote the launch of the sportswear giant’s T90 soccer shoe.
- Making a case for Hispanic mobile marketing
- Published: July 3, 2008
- By Aaron Watkins
With the penetration of online in the U.S. Hispanic community still relatively low, mobile should seriously be considered as a digital avenue to reach this ever-growing demographic.
- USA Network breaks mobile effort for witness-protection drama
- Published: June 3, 2008
- The Hyperfactory broke its first mobile marketing campaign for a TV series with the launch of a mobile fan club for “In Plain Sight,” a new witness-protection drama from USA Network.
- Hyperfactory taps Fox Mobile exec for entertainment push
- Published: May 28, 2008
- The Hyperfactory, a mobile marketing and media services firm, hired interactive marketing expert Liz Jones to head its entertainment division in Los Angeles.
