Tag: The Hyperfactory

Total Results: 16

Comida Kraft bulks-up social status via 360-degree marketing strategy

Published: September 22, 2011

Comida Kraft is using a 360-degree marketing effort that spans the Web, social media, mobile and television to promote its partnership with Mexican celebrity chef Alfredo Oropeza.

Intel finds mobile CPC is 40pc more cost effective than online search

Published: August 4, 2010

Intel tapped mobile search to support its “Meet the Processors” brand campaign that drove consumers to the technology giant's mobile Web site.

Intel exec: Mobile Web advertising more effective than in-app ads

Published: July 20, 2010

NEW YORK – An Intel executive revealed that the company's mobile Web advertising garners better click-through rates than in-application ads at the IAB’s Marketplace: Mobile conference.

Nike, Fanta augmented reality case studies showcased at MMF

Published: June 10, 2010

NEW YORK – Augmented reality is truly the future of mobile, per panelists presenting client case studies at the Mobile Marketing Forum.

Magazine giant Meredith buys Hyperfactory stake for mobile presence

Published: July 22, 2009

Meredith Corp., publisher of Better Homes and Gardens and More magazines, has taken its first major step in mobile marketing with an investment in The Hyperfactory, a mobile specialist.

Simplicity key to success in mobile

Published: July 14, 2009

NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

Fox Searchlight uses mobile to promote "Notorious" film release

Published: January 21, 2009

Fox Searchlight's "Notorious" movie has launched a multichannel mobile campaign to promote the release of the film, which is based on rapper Christopher Wallace, popularly known as Biggie Smalls.

Coca-Cola makes mobile push for Fanta

Published: December 17, 2008

Coca-Cola Europe will target tech-savvy consumers mostly in their 20s with two new mobile applications created to push its Fanta soft drink.

Hyperfactory taps Publicis exec for brand, agency relations

Published: November 24, 2008

The Hyperfactory hired Angela Steele as senior vice president and global strategist to drive relationships with premium brands and agency partners.