Tag: The Hyperfactory

Total Results: 16

Should marketers create iPhone-specific Web sites?

Published: September 3, 2008

By Aaron Watkins

You simply cannot escape the hype and buzz surrounding the newest iPhone, what with its 3G network capabilities, third-party applications and expanded email features, not to mention GPS.

Mobile marketing is about conversion, says IAB panelist

Published: July 22, 2008

NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.

Nike runs mobile 3D campaign for soccer shoe

Published: July 3, 2008

Nike is running a mobile campaign using 3D technology to target teens in Hong Kong to promote the launch of the sportswear giant's T90 soccer shoe.

Making a case for Hispanic mobile marketing

Published: July 3, 2008

By Aaron Watkins

With the penetration of online in the U.S. Hispanic community still relatively low, mobile should seriously be considered as a digital avenue to reach this ever-growing demographic.

USA Network breaks mobile effort for witness-protection drama

Published: June 3, 2008

The Hyperfactory broke its first mobile marketing campaign for a TV series with the launch of a mobile fan club for "In Plain Sight," a new witness-protection drama from USA Network.

Hyperfactory taps Fox Mobile exec for entertainment push

Published: May 28, 2008

The Hyperfactory, a mobile marketing and media services firm, hired interactive marketing expert Liz Jones to head its entertainment division in Los Angeles.