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Tag: The Search Agency

Total Results: 23

   Displaying: 1 - 10

Google smashes through Web barrier to stream apps in search results
Published: November 19, 2015
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
Google looks to conquer apps as search business matures
Published: July 17, 2015
With Google’s second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
Facebook leaps ahead in race for better mobile search experiences
Published: May 12, 2015
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup
Published: April 10, 2015
While many big brands are retooling to be mobile-friendly to retain high Google mobile search rankings ahead of the big search engine’s algorithm changes starting in two weeks, the tweaking will catch a number of marketers off guard, especially those with multiple or neglected Web properties.
Facebook grabs bigger piece of growing dynamic retargeting budgets
Published: February 19, 2015
With Target reporting that Facebook’s new product ads are delivering two times the conversion rate on mobile, the offering could help the social media giant grab a bigger piece of marketers’ growing dynamic retargeting budgets.
Loading times handicap news sites on mobile: report
Published: December 18, 2014
None of the top 50 print news and media sites recently reviewed by The Search Agency were able to meet Google’s recommended five-second load time threshold.
Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
Door closing on opportunity for mobile paid search bargains
Published: March 21, 2014
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.

How Amazon is clobbering Walmart in mobile paid search
Published: February 26, 2014
New data from AdGooroo shows that Amazon.com generated 82.6 million paid search impressions in mobile during January, compared to 6.6 million for Walmart.com, pointing to how bricks-and-mortar retailers remain hesitant to spend on mobile advertising.