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Tag: The Search Agency


Total Results: 15

   Displaying: 1 - 10

Door closing on opportunity for mobile paid search bargains
Published: March 21, 2014
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.

How Amazon is clobbering Walmart in mobile paid search
Published: February 26, 2014
New data from AdGooroo shows that Amazon.com generated 82.6 million paid search impressions in mobile during January, compared to 6.6 million for Walmart.com, pointing to how bricks-and-mortar retailers remain hesitant to spend on mobile advertising.

How to craft a successful mobile-driven PLA search campaign
Published: February 13, 2014
As use of Google product listing ads skyrocketed this past holiday season, learning how to maximize this emerging search opportunity is becoming top of mind for retailers.
Google's mobile search might threatened by Facebook, Twitter
Published: January 3, 2014
While Google is the leader in mobile search, it is still figuring out how to monetize on the channel even as Facebook and Twitter increasingly infringe on its territory.
Are celebrity voices the next big mobile marketing trend?
Published: November 22, 2013
Waze has just integrated its first United States celebrity voice navigation in partnership with Universal Pictures to promote the upcoming film “Ride Along." The new feature may point to a new opportunity for marketers both in the navigation space as well as search.
Google Enhanced Campaigns has little impact on paid search performance: report
Published: October 16, 2013
With Google’s cost-per-click rates on smartphones up 5.2 percent year-over-year and flat compared to the previous quarter, a report from The Search Agency being released today suggests that the introduction of Enhanced Campaigns has not had a big impact on marketers.
Coca-Cola, FedEx lead Fortune 100 for mobile sites: report
Published: October 10, 2013
Coca-Cola and FedEx took the lead in The Search Agency's report on the Fortune 100 companies' mobile sites, with a score of 4.49 out of 5.
Can Google fix its mobile problem by pushing voice search?
Published: September 30, 2013
Google is hoping it can turn around its mobile search problem with a new algorithm intended to deliver better results for mobile users asking a question out loud.
52pc of real estate search impressions come from mobile: study
Published: September 16, 2013
The real estate industry continues to benefit from mobile searches for queries at a local level, according to a new study from The Search Agency.
Google's mobile revenue issues persist as Enhanced Campaigns deadline looms
Published: July 19, 2013
Monetizing mobile continues to be an issue for Google, with second-quarter CPC rates dropping two percent compared to the previous quarter even as the company reported six million marketers have switched to its new Enhanced Campaigns, which is meant to drive CPC rates.

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