Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: The Search Agency


Total Results: 18

   Displaying: 1 - 10

Loading times handicap news sites on mobile: report
Published: December 18, 2014
None of the top 50 print news and media sites recently reviewed by The Search Agency were able to meet Google’s recommended five-second load time threshold.
Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
Door closing on opportunity for mobile paid search bargains
Published: March 21, 2014
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.

How Amazon is clobbering Walmart in mobile paid search
Published: February 26, 2014
New data from AdGooroo shows that Amazon.com generated 82.6 million paid search impressions in mobile during January, compared to 6.6 million for Walmart.com, pointing to how bricks-and-mortar retailers remain hesitant to spend on mobile advertising.

How to craft a successful mobile-driven PLA search campaign
Published: February 13, 2014
As use of Google product listing ads skyrocketed this past holiday season, learning how to maximize this emerging search opportunity is becoming top of mind for retailers.
Google's mobile search might threatened by Facebook, Twitter
Published: January 3, 2014
While Google is the leader in mobile search, it is still figuring out how to monetize on the channel even as Facebook and Twitter increasingly infringe on its territory.
Are celebrity voices the next big mobile marketing trend?
Published: November 22, 2013
Waze has just integrated its first United States celebrity voice navigation in partnership with Universal Pictures to promote the upcoming film “Ride Along." The new feature may point to a new opportunity for marketers both in the navigation space as well as search.
Google Enhanced Campaigns has little impact on paid search performance: report
Published: October 16, 2013
With Google’s cost-per-click rates on smartphones up 5.2 percent year-over-year and flat compared to the previous quarter, a report from The Search Agency being released today suggests that the introduction of Enhanced Campaigns has not had a big impact on marketers.
Coca-Cola, FedEx lead Fortune 100 for mobile sites: report
Published: October 10, 2013
Coca-Cola and FedEx took the lead in The Search Agency's report on the Fortune 100 companies' mobile sites, with a score of 4.49 out of 5.
Please click here to learn more!