Tag: The Wall Street Journal

Total Results: 4

Brands should outline mobile strategy before rushing into apps: panelist: Published: September 29, 2010; NEW YORK - Many brands want to break into the mobile space via applications, but advertising agencies argue that not every marketer needs one.
Integrate mobile into existing marketing efforts: panelist: Published: September 29, 2010; NEW YORK � For mobile to be really powerful, it needs to be integrated into the multichannel mix, complementing traditional marketing channels, according to a panelist at the Mobile Ad Summit.
Darwinian struggle as Adobe responds to Apple Flash attack: Published: May 17, 2010; The Adobe-Apple row over Flash turns a new corner. It's up to the feuding companies and marketers with skin in the game to transform that cul-de-sac into a thoroughfare.
Why paying for news content does not make sense: Published: November 10, 2009; By Jeff Porter
Reasons why publishers should think twice before charging for content.