Tag: The Weather Channel

Total Results: 41

Kindle Fire is a game changer for tablet industry: The Weather Channel

Published: January 20, 2012

NEW YORK – After releasing a Kindle Fire application, The Weather Channel claims that the app had 2 million downloads, showing the growing competition in the tablet market, according to the lunch keynote speaker at yesterday's Mobile FirstLook: Strategy 2012 conference.

Sam's Club enters tablet space with commerce-enabled iPad app: ad:tech

Published: November 14, 2011

NEW YORK – Sam's Club is entering the tablet space with a commerce-enabled iPad application, a company executive revealed at ad:tech.

Weather Channel generates more mobile traffic than desktop

Published: October 20, 2011

The Weather Channel is seeing more traffic from mobile than desktop, highlighting the fact that consumers are increasingly relying on their mobile devices for content.

Why mobile marketers think Steve Jobs is irreplaceable

Published: October 7, 2011

Steve Jobs' death is reverberating throughout the mobile industry as executives consider his tremendous impact on the genesis of mobile marketing and whether there is anyone to carry on the torch.

RIM, Irene, Flurry: News briefs

Published: September 6, 2011

News briefs: RIM PlayBook is the latest tablet to see prices slashed; The Weather Channel had 79.7M page views for Irene; App inventory skyrocketing: Flurry.

The Weather Channel ramps up social features on Web, mobile platforms

Published: August 16, 2011

The Weather Channel is integrating local, weather-related tweets across its television, Web and mobile platforms, as well as increasing the company’s two-way dialogue with consumers.

Location-based advertising without the fear factor

Published: August 1, 2011

By Sheila Buckley

There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?

The Weather Channel upgrades Android app with new user interface

Published: July 19, 2011

The Weather Channel has enhanced its Android app with a new user interface, international language support and integration of its iWitness Weather resource.

The Weather Channel’s 29.5M unique makes it leading mobile content brand: Nielsen

Published: July 6, 2011

With 29.5 million unique visits in May, The Weather Channel beat out ESPN and Pandora to be the leading mobile content destination in May, according to new research by Nielsen.

Chevy Silverado sponsors The Weather Channel’s first four-screen premiere

Published: April 4, 2011

General Motors Co.’s Chevrolet Silverado is the launch sponsor of The Weather Channel’s “From the Edge with Peter Lik,” a show that premiered March 31 across television, online, Apple’s iPad and mobile.