Tag: The Weather Channel

Total Results: 16

Displaying: 1 - 10

Standardization is vital to mobile progress; IAB honors 3 mobile execs: Published: February 22, 2010; The heartening piece of news from last week�s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.
Budweiser takes 360-degree approach to mobile: Published: December 22, 2009; Brewer Budweiser ran mobile ads for its Bud Light Lime brand on the Weather Channel�s mobile site and within its iPhone application to promote some of its mobile initiatives.
HP exec: brands� mobile spend will be up in 2010: Published: December 3, 2009; After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.
Android platform has great market potential: Weather Channel exec: Published: September 15, 2009; The Weather Channel has launched a new version of its original weather content application for the Android family of devices with special features including ad-support.
The Weather Channel "Mobile Month" promotion brings in stellar results: Published: August 18, 2009; The Weather Channel Interactive's "Mobile Month" promotion yielded 28 percent higher mobile Web traffic during the mobile-centered campaign, breaking records for the site.
Mobile metrics dominate Weather Channel breakfast event: Published: August 13, 2009; BOSTON -- A "Mobile in the Morning" event hosted yesterday by The Weather Channel Mobile was marked by fog outdoors -- an apt metaphor for the discussion on mobile metrics.
The Weather Channel optimizes mobile site for smartphones: Published: July 9, 2009; The Weather Channel Interactive has launched the newest version of its Weather.com Mobile Web site, which is optimized for smartphones.
Applications integral part of marketing strategy: MMF panel: Published: June 3, 2009; NEW YORK - Once a brand has determined that mobile applications are an integral part of its marketing strategy, what's next?
The Weather Channel runs BlackBerry a Day Giveaway: Published: June 1, 2009; The Weather Channel Interactive is hosting its second-annual mobile-themed promotion to give away a BlackBerry every day throughout June.
Johnson & Johnson�s Zyrtec runs mobile banner campaign on app: Published: March 31, 2009; Johnson & Johnson's Zyrtec allergy brand is running expandable banner ads on The Weather Channel for iPhone 2.0, which is now ad-supported, but still free for consumers.