Tag: The Weather Channel

Total Results: 41

Dunkin Donuts, Burger King see advertising success on TWC mobile destinations

Published: January 28, 2011

Brands such as Dunkin’ Donuts, Burger King and Toyota have seen success advertising to The Weather Channel’s 20 million-plus monthly mobile users.

Will class-action lawsuit against Apple hurt mobile advertising?

Published: January 3, 2011

If successful, a class-action lawsuit filed against Apple, Pandora, The Weather Channel and Dictionary.com would set an ominous precedent for the mobile advertising ecosystem.

Top 10 mobile applications of 2010

Published: December 28, 2010

There was a flurry of innovation in 2010 in terms of applications, with new smartphones such as iPhone 4 and various Android devices demanding great experiences for consumers.

Sears breaks Christmas-themed mobile campaigns to influence holiday shopping behavior

Published: December 9, 2010

Sears Holdings Corp. is running Christmas-themed mobile advertising campaigns to stay top of mind throughout the holiday shopping season and influence consumer purchase behavior.

The Weather Channel rolls out private mobile ad exchange

Published: November 10, 2010

The Weather Channel has introduced a private ad exchange to connect advertisers with its mobile and Web consumers.

The Weather Channel takes second place: 2010 Mobile Publisher of the Year

Published: October 21, 2010

The Weather Channel has placed second in Mobile Marketer’s Mobile Publisher of the Year awards.

Chevy modifies ads based on predefined elements for accurate targeting

Published: October 1, 2010

Chevrolet is using The Weather Channel’s ADaptor technology that lets the automaker modify banner advertising creative dynamically based on predefined elements.

Delivering a branded experience across all mobile channels is key: panelists

Published: September 3, 2010

NEW YORK - Media brands are leaving no stone unturned to offer advertisers a package comprising mobile sites, applications, SMS alerts and social media integration.

Toyota breaks in-app rich media campaign to drive Prius sales

Published: August 25, 2010

Automaker Toyota is activating its exclusive sponsorship of The Weather Channel’s iPad application with a rich media ad campaign centered on the 10th anniversary of its Prius hybrid car.

Apple's lack of transparency over iAd campaign metrics frustrates advertisers

Published: August 17, 2010

NEW YORK – Apple has frustrated clients using its iAd advertising platform with a lack of transparency about campaign metrics, according to panelists at the Digiday:Apps conference.