Tag: TheTMSway
Total Results: 2
- How the mobile Internet affects brands
- Published: December 14, 2010
- By Jonathan Ellis
Brands need to find solutions on mobile where the consumer can activate the relationship. As technology rapidly advances, we are moving from a push model to one of pull.
- Toblerone runs ‘Play it, Forward it, Share the Gratitude' mobile campaign
- Published: March 11, 2009
- Kraft Foods' Toblerone has lunched the ‘Play it, Forward it, Share the Gratitude' mobile promotion targeting the digital generation -- students and young workers.
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