Tag: ThinkInk PR

Total Results: 5

Why almost everything that Apple�s PR machine does turns to gold: Published: October 3, 2011; By Vanessa Horwell
I started writing this article the morning after the media vultures started picking over Steve Jobs' resignation carcass. Why add more fuel to the Apple fire, I thought.
Location-based marketing is poised for growth: Published: November 11, 2010; By Vanessa Horwell
Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?
My mobile dream for 2010: Published: January 26, 2010; By Vanessa Horwell
We still have battles ahead in 2010 but I think we have definitely reached a turning point in mobile�s maturity, internally and externally.
9 unpredictions: What's not going to happen with mobile in 2010: Published: December 4, 2009; By Vanessa Horwell
Instead of producing an annual predictions list that many analysts and forecasters will be doing, I am producing a series of "What's not going to happen in 2010" forecasts.
8 reasons why marketers should ramp up their visibility strategy: Published: August 18, 2009; By Vanessa Horwell
In recent weeks, I have noticed a change in some clients' psyche. Sick and tired of everything being so hard and so draining, they are passing that frustration right down the chain and on to us.