Tag: Thom Kennon
Total Results: 17
Displaying: 1 - 10- Mobile content must be search-optimized for ideal results: OMMA Global panelist
- Published: September 28, 2011
- NEW YORK – An executive at OMMA Global said that marketers need to optimize their mobile content through mobile search or they will miss a big opportunity with users.
- Google opens AdMob to hordes of AdSense ads to increase fill rates
- Published: November 9, 2010
- Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers.
- Why marketing is selling mobile short
- Published: October 26, 2010
- By Thom Kennon
It is time to not simply move mobile onto center-stage of our marketing plans or advertising budgets.
- Why mobile is a must this holiday season
- Published: September 8, 2010
- The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.
- Christmas 2010 will be memorable for mobile marketers: Wunderman exec
- Published: August 13, 2010
- A Wunderman executive said that he believes we will look back at this coming holiday season as a major milestone for mobile marketing.
- Where are all the iAd campaigns?
- Published: July 23, 2010
- Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.
- What Apple should learn from Tylenol—and fast
- Published: July 15, 2010
- In the face of mounting criticism of the iPhone 4’s signal problems, Apple must act fast to do good by its consumers and nip this public relations disaster in the bud before it gets worse.
- Apple's iAd to significantly contribute to mobile advertising growth
- Published: July 1, 2010
- Today Apple’s iAd officially launched and eMarketer predicts that the platform will help grow mobile advertising 59.7 percent this year to reach $166 million.
- Publishers should develop tailored advertising packages: panelists
- Published: July 1, 2010
- NEW YORK - Mobile adds value to print, broadcast and online media and publishers need to develop advertising packages tailored to mobile audience requirements, according to panelists.
- Mobile and the need to get post-digital
- Published: May 24, 2010
- By Thom Kennon
To me, the sweetest thing about mobile marketing is that it has almost nothing to do with advertising. Let me explain.
Follow us on Twitter