Tag: Thom Kennon

Total Results: 17

How wireless carriers can learn from ad agencies

Published: February 8, 2010

By Thom Kennon

What if the carriers recouped their network build-out costs not on the backs of worker bees but by giving away access to their network for the opportunity to monetize branded content and services?

The Ghost of Agency Future … and a bit of mobile

Published: December 31, 2009

By Thom Kennon

Let us ask a very specific business question of our guide: Do any of these ghosts of agency future have a separate, standalone or integrated mobile offering?

Making mobile the heart of multichannel marketing in next planning cycle

Published: September 26, 2009

By Thom Kennon

I bet you have become as weary as me when usually during the post-Thanksgiving prediction season, we start reading pieces about “This year [coming year] is definitely the Year of Mobile.”

Mobile apps: Connective tissue of mobile Web

Published: September 1, 2009

By Thom Kennon

The question that’s put out to the agency world is: How can you profit from mobile marketing? Apps!

Do consumers get mobile marketing?

Published: July 17, 2009

By Thom Kennon

There is the old knock on rigid generals who enter new frays still fighting the previous war. Is that how mobile marketers plot their mobile marketing programs and campaigns?

Mobile’s customer engagement outplays other channels: MMF panel

Published: June 3, 2009

NEW YORK -- Because mobile devices can sense touch, sound, motion and location, brands are finally realizing the opportunities that the channel brings.

Brands want action in mobile, not just awareness: Mobile Marketer/DMA event

Published: April 29, 2009

NEW YORK - Mobile gives legs to more traditional channels, according to speakers at "Mobile Marketing for Agencies and Media Buyers," an event sponsored by Mobile Marketer and the DMA.