Tag: Thomas Emmons
Total Results: 2
- Why back-to-school marketing should include mobile
- Published: August 12, 2009
- Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?
- Sears, Days Inn offer do's and don'ts of mobile commerce
- Published: July 13, 2009
- NEW YORK - Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.
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