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Tag: Thomas Husson

Total Results: 19

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App-hopping gives way to integrated mobile experiences in 2016: Forrester
Published: November 10, 2015
The shift to mobile picks up speed in 2016 as consumers look for contextual, integrated experiences, setting the stage for deeper assimilation by businesses and major acquisitions, according to new predictions from Forrester Research.
Better push notifications needed as messaging becomes fundamental to connected devices: Forrester
Published: September 23, 2015
With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
80pc of time spent in just five apps: Forrester
Published: February 2, 2015
Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research.
Marketers stormed CES in preparation for next innovation wave
Published: January 12, 2015
The big mobile news at this year’s International Consumer Electronics Store included wearables, robotics and the connected world.
Mobile gap becomes insurmountable for some businesses: Forrester
Published: November 12, 2014
Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.
Marketers’ use of mobile technologies does not match customer behaviors: Forrester
Published: October 24, 2014
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.
Gap between mobile use and spend is growing: Forrester
Published: January 14, 2014
While many media companies and retailers are expected to see more than 50 percent of their traffic coming from mobile devices, most will not be able to shift their priorities and resources to keep pace, according to a new report from Forrester Research.
Push notifications should be integrated into direct marketing, CRM strategies: Forrester
Published: October 18, 2013
Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from Forrester Research.
Marketers not taking necessary steps to measure mobile performance: Forrester
Published: September 12, 2013
Marketers continue to struggle with measuring the performance of their mobile efforts because of a lack of clear objectives and defined performance indicators, according to a new report from Forrester.

Tablets should be used to enhance discovery, depth of messaging: Forrester report
Published: May 23, 2013
Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy brands need to make sure they understand the difference between tablets and smartphones.

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