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Tag: Thomas Husson

Total Results: 17

   Displaying: 1 - 10

80pc of time spent in just five apps: Forrester
Published: February 2, 2015
Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research.
Marketers stormed CES in preparation for next innovation wave
Published: January 12, 2015
The big mobile news at this year’s International Consumer Electronics Store included wearables, robotics and the connected world.
Mobile gap becomes insurmountable for some businesses: Forrester
Published: November 12, 2014
Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.
Marketers’ use of mobile technologies does not match customer behaviors: Forrester
Published: October 24, 2014
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.
Gap between mobile use and spend is growing: Forrester
Published: January 14, 2014
While many media companies and retailers are expected to see more than 50 percent of their traffic coming from mobile devices, most will not be able to shift their priorities and resources to keep pace, according to a new report from Forrester Research.
Push notifications should be integrated into direct marketing, CRM strategies: Forrester
Published: October 18, 2013
Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from Forrester Research.
Marketers not taking necessary steps to measure mobile performance: Forrester
Published: September 12, 2013
Marketers continue to struggle with measuring the performance of their mobile efforts because of a lack of clear objectives and defined performance indicators, according to a new report from Forrester.

Tablets should be used to enhance discovery, depth of messaging: Forrester report
Published: May 23, 2013
Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy brands need to make sure they understand the difference between tablets and smartphones.

Few companies will exploit the gold mine of mobile information in 2013: Forrester
Published: February 15, 2013
Although mobile presents marketers with tremendous data to get a better understanding of consumers, not many are tapping into the device's full potential, according to a new report from Forrester Research.
Are brands delivering on promise of contextually relevant mobile experiences?
Published: December 18, 2012
The ability to deliver contextually relevant experiences is one of mobile’s big promises for marketers. While many experiences have not lived up to these promises, there are signs that 2013 could see a significant jump forward.
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