Tag: Tim Favia
Total Results: 2
- SmartReply acquires mSnap to expand SMS advertising
- Published: March 24, 2009
- SmartReply Inc. has acquired mSnap Inc., a United States-based SMS mobile advertising network, in a play to increase reach and scalability.
- Why mobile and traditional media are a powerful combination
- Published: July 28, 2008
- By Tim Favia
If mobile is going to be the next big ad medium, it will need the help of the traditional media formats. Mobile's challenge is to engage people on their mobile phones in a legal and non-offensive way.
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