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Tag: Tim Miller


Total Results: 23

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Panic not necessary for compliant SMS messaging programs
Published: October 11, 2013
By Tim Miller

There is a small minority of marketers that is interpreting the new TCPA rules to imply that everyone must start over and re-opt-in everyone in their database, essentially wiping out years of investment in MMA- and CTIA-compliant, consumer-centric, best-practice marketing.

Many marketers unprepared as deadline looms for new SMS guidelines
Published: September 26, 2013
Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines.
SMS marketing to get a boost from dismissal of pivotal law suit
Published: August 19, 2013
In a potential game-changer for the use of SMS by brands, a judge has dismissed several suits alleging patent infringement by The New York Times, JCPenney and others because of their use of hyperlinks in text messages.

Amazon’s push notification service needs more than low-ball pricing
Published: August 15, 2013
Amazon said this week that it is adding push notifications to its Web services for developers, reflecting the significant growth in the mobile application market and related services.

Corona anchors summer campaign with mobile photo-sharing campaign
Published: June 3, 2013
Corona is focusing on photo-sharing through mobile Web and MMS this summer with a campaign that gives fans a chance to be featured in the beer brand’s upcoming marketing initiatives.
SMS’ biggest achievement is proving that mobile marketing works
Published: December 3, 2012
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

Sumotext exec: SMS helps kick-start conversations
Published: March 23, 2012
NEW YORK – A Sumotext executive at the 4th annual Mobile Marketing Day 2012 conference said that the best part of SMS is the ability for marketers to start a conversation with consumers. However, companies still have challenges with finding effective ways to market to these loyalists.

Are QR codes replacing SMS?
Published: February 13, 2012
SMS is a reliable workhorse in mobile marketing, but with the sudden rise and popularity of QR codes, text-in call to actions are being substituted by mobile bar codes.
Mobile key engine to bolster in-store traffic: panelist
Published: May 13, 2011
NEW YORK - Mobile is not only effective as a transaction platform itself, but also as a traffic driver to retail stores and online, per panelists at the Mcommerce Summit: State of Mobile Commerce 2011 conference.
T-Mobile makes changes to short code provisioning process
Published: May 6, 2011
T-Mobile USA sent out an alert to clients regarding policy changes for standard-rated campaigns, refund rates and a price cap increase that may have several implications for the industry.
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