Tag: Time Inc

Total Results: 24

Rodale exec: 20pc of traffic comes via mobile

Published: March 12, 2012

NEW YORK - A Rodale executive at the DMA Circulation Marketing Day 2012 conference claimed that the publisher is seeing up to 20 percent of traffic being accessed via mobile for its lifestyle brands.

Sports Illustrated continues mobile swing with Golf Magazine app

Published: November 16, 2011

Publisher Sports Illustrated is continuing to make applications a cornerstone of its mobile strategy with a new iPad app for Golf Magazine.

This Old House Microsoft Tag campaign results in 234,000 scans

Published: October 10, 2011

Time Inc.’s This Old House magazine used mobile bar codes to increase the number of entries for its "The Great This Old House" sweepstakes, resulting in 234,000 scans.

Car and Driver, Fortune publish on BlackBerry PlayBook

Published: April 19, 2011

Time Inc.’s Fortune, Hachette Filipacchi Media’s Car and Driver and Kompas, the largest daily newspaper in Indonesia, have all created editions of their respective publications for Research In Motion’s just-released BlackBerry PlayBook tablet.

Entertainment Weekly new mobile offering plays with social check-in

Published: March 9, 2011

Time Inc.’s Entertainment Weekly is rolling out a series of mobile rewards for its loyal readers who check-in to items featured on the publications Must List.

Sports Illustrated makes Swimsuit Edition interactive with Microsoft Tags

Published: February 18, 2011

Time Inc.’s Sports Illustrated 2011 Swimsuit Edition is incorporating Microsoft Tags into the pages of the magazine to connect readers to interactive content beyond the issues’ pages.

Time Inc. gambles with multi-platform bundled subscription model for Sports llustrated

Published: February 14, 2011

NEW YORK - Time Inc. unveiled its paid content strategy with the debut of subscription plans for Sports Illustrated that bundle mobile, online and print into All Access multi-platform packages.

Sara Lee’s Hillshire Farm opts for in-app sponsorship to push smoked sausage

Published: December 23, 2010

Sara Lee’s Hillshire Farm is sponsoring Real Simple’s cross-platform mobile application to push its smoked sausage product via a content-rich experience.

Time Inc. grabs IAB CEO to bolster online, mobile operations

Published: December 14, 2010

Showing its most serious intention yet of how it views the future of publishing, Time Inc. has lured away Randall Rothenberg from the Interactive Advertising Bureau where he evangelized online and mobile to the nation’s leading media and marketing giants.

World’s largest publishers betting on paid mobile content: ad:tech

Published: November 4, 2010

NEW YORK – During a session at ad:tech, industry executives discussed traditional media companies’ plan for getting consumers to pay for digital content and expressed high hopes for tablets.