Tag: Time Inc.

Total Results: 18

This Old House Microsoft Tag campaign results in 234,000 scans

Published: October 10, 2011

Time Inc.’s This Old House magazine used mobile bar codes to increase the number of entries for its "The Great This Old House" sweepstakes, resulting in 234,000 scans.

Car and Driver, Fortune publish on BlackBerry PlayBook

Published: April 19, 2011

Time Inc.’s Fortune, Hachette Filipacchi Media’s Car and Driver and Kompas, the largest daily newspaper in Indonesia, have all created editions of their respective publications for Research In Motion’s just-released BlackBerry PlayBook tablet.

Time Inc. gambles with multi-platform bundled subscription model for Sports llustrated

Published: February 14, 2011

NEW YORK - Time Inc. unveiled its paid content strategy with the debut of subscription plans for Sports Illustrated that bundle mobile, online and print into All Access multi-platform packages.

Sara Lee’s Hillshire Farm opts for in-app sponsorship to push smoked sausage

Published: December 23, 2010

Sara Lee’s Hillshire Farm is sponsoring Real Simple’s cross-platform mobile application to push its smoked sausage product via a content-rich experience.

Time Inc. grabs IAB CEO to bolster online, mobile operations

Published: December 14, 2010

Showing its most serious intention yet of how it views the future of publishing, Time Inc. has lured away Randall Rothenberg from the Interactive Advertising Bureau where he evangelized online and mobile to the nation’s leading media and marketing giants.

World’s largest publishers betting on paid mobile content: ad:tech

Published: November 4, 2010

NEW YORK – During a session at ad:tech, industry executives discussed traditional media companies’ plan for getting consumers to pay for digital content and expressed high hopes for tablets.

Time Inc., Hachette execs go head-to-head on mobile Web versus app debate

Published: October 22, 2010

NEW YORK – While Time Inc. and Hachette Filipacchi Media both have mobile Web sites and applications, executives from each company took different stances on the debate at Netbiscuits Partner Day 2010.

CNNMoney taps Gowalla for content distribution

Published: July 14, 2010

Time Warner Inc.’s CNNMoney is partnering with Gowalla to connect the location-based mobile social network with Money Magazine’s annual “100 Best Places to Live in America” list.

Time Inc. exec discusses CNNMoney.com mobile strategy

Published: May 11, 2010

A Time Inc. executive discussed CNNMoney.com's mobile strategy in an exclusive interview with Mobile Marketer.

World's largest media brands announce partnership for digital storefront, mobile reading

Published: December 9, 2009

Conde Nast, Hearst, Meredith, News Corp. and Time Inc. announced a partnership to develop open standards for a new digital storefront for media content on portable devices.