Tag: Time

Total Results: 176

B.R. Guest LBS ads for restaurants see 5 percent response rate

Published: December 30, 2009

B.R. Guest Restaurants' location-based mobile ads aimed at driving foot traffic to its Vento Trattoria and Wildwood Barbeque eateries achieved a 5 percent response rate or more on some days.

How brands can use free airtime and SMS to target teens

Published: December 24, 2009

By Guy Yaniv

The starting point for some when contemplating the concept of mobile advertising has been that nobody really likes or wants mobile advertisements — so why even bother with them?

Smirnoff, Time Out partner on new iPhone app

Published: December 23, 2009

Liquor giant Smirnoff is collaborating with the Time Out publication to launch an iPhone application targeting consumers in their mid-twenties to mid-forties.

AT&T runs 2010 Cotton Bowl Classic MMS sweepstakes

Published: December 22, 2009

AT&T is inviting college football fans to participate in the 2010 Cotton Bowl Classic sweepstakes via MMS.

World's largest media brands announce partnership for digital storefront, mobile reading

Published: December 9, 2009

Conde Nast, Hearst, Meredith, News Corp. and Time Inc. announced a partnership to develop open standards for a new digital storefront for media content on portable devices.

UPS debuts B2B mobile campaign targeting business decision makers

Published: November 26, 2009

In an effort to promote its business solutions, the United Parcel Service is running a B2B mobile ad campaign within the New York Times’ new BlackBerry application.

Mobile Messenger acquires VeriSign’s m-Qube mobile delivery gateway

Published: November 17, 2009

Mobile services provider Mobile Messenger has acquired mobile-messaging aggregator m-Qube Inc. from its parent company VeriSign Inc.

Mobile marketers should think globally, act locally: keynote

Published: November 6, 2009

NEW YORK – Brands and marketers must tap into rapidly growing international wireless markets or risk getting left behind, according to a keynote roundtable at ad:tech New York.

Altar Boyz musical runs video ad within NYC tourism app

Published: October 29, 2009

Off-Broadway musical "Altar Boyz" is running a promotional video within CityShow NYC, a GPS application for iPhone that is an audio/visual guide to New York City.

Slow load time is No. 1 performance issue on mobile Web

Published: October 19, 2009

More than 80 percent of consumers claim they would access Web sites more often from their phone if the experience was as fast as it is on a computer. Gomez’s findings confirm that consumer experience rules.