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Tag: Tobias Dengel


Total Results: 6

Movie chain apps halt entertainment brands’ Beacon debut
Published: March 18, 2014
Beacons and hyperlocal mobile technology offer entertainment brands a significant opportunity to build loyalty programs and upsell moviegoers, but marketers will need to latch onto the movie chains themselves to establish the brand recognition and scale that theaters have already achieved.
"Leaky apps" controversy will force developer stance on privacy
Published: January 29, 2014
Recent revelations on the actions of the National Security Agency could add to the pressure that mobile developers are facing when it comes to standardizing security measures.
Getting more personal through the iBeacon Economy
Published: January 28, 2014
By Tobias Dengel

Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.

Brooklyn Nets shoot for real-time mobile engagement
Published: February 5, 2013
The Brooklyn Nets is ramping up its mobile strategy with a couple of mobile applications that not only put fans closer to their favorite team, but also serve as an in-stadium guide.
Apple’s Passbook impact on retailers and brands
Published: November 13, 2012
By Tobias Dengel

When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook.

Apple’s iPad Mini: The first mobile tablet?
Published: November 12, 2012
By Tobias Dengel

The iPad Mini is not the first of its kind, but Apple's release may mark the beginning of significant growth in the 7-inch tablet market. The implications for those of us deploying tablet experiences are potentially significant.

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