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Tag: Todd Herrold


Total Results: 14

   Displaying: 1 - 10

2014’s breakout mobile marketing tactics include mobile acquisition, app install ads
Published: December 4, 2014
With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app install ads.
Twitter's developer push to boost reach has mixed reception
Published: October 28, 2014
Twitter is betting on a new push to curry favor among application developers to help broaden its appeal, particularly among mobile users, with components of the program already reaching more than 1 billion iOS and Android users.
Has Facebook’s mobile advertising influence reached parity with Google?
Published: May 1, 2014
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Twitter needs better targeting for continued mobile ad growth
Published: April 30, 2014
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
How Facebook is transforming the mobile advertising landscape
Published: January 30, 2014
For the first time, more than 50 percent of Facebook's revenue is coming from mobile advertising in a reflection not only of how quickly it has transformed into a mobile powerhouse, but also of how the social giant is transforming the advertising landscape.
Will Facebook’s mobile advertising success be the social network’s undoing?
Published: December 5, 2013
While Facebook’s push to monetize its mobile offerings is a success, the cost has been a pivot away from the social network’s core strategy as a person-to-person engagement tool.
LinkedIn looks to boost ad targeting with new brand opportunities
Published: November 21, 2013
LinkedIn is ramping up its advertising offerings with Showcase Pages, which should enable the business-oriented social network to fine-tune ad targeting.
Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales
Published: October 21, 2013
While sophisticated retailers are leveraging mobile ads on Facebook to drive in-store traffic or deep link mobile application ads to enable purchases from within an app, on the whole the retail sector lags behind other marketers in targeting the social network’s large mobile user base.
Facebook partners with news organizations to boost real-time relevancy
Published: September 10, 2013
Facebook is stepping up its efforts for greater real-time relevancy with new tools intended to make it easier for news organizations such as CNN to leverage the social conversations around the day’s news.

LinkedIn takes page from Facebook to catch up on mobile
Published: July 26, 2013
LinkedIn is ramping up its advertising opportunities for marketers with new sponsored content units that resemble similar offerings from Facebook.
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