Tag: Todd Herrold

Total Results: 3

Facebook takes over Android home screen, has plans for new ad opportunities

Published: April 5, 2013

Facebook introduced a new way for Android users to interact more directly with friends from the home screen and lock screen of their device.

Facebook moves toward greater granularity in mobile ad targeting

Published: March 29, 2013

With Facebook’s mobile application install ads gaining traction, the social network is enhancing the offering to enable marketers to better target their campaigns and improve results.

Facebook mobile ads command 70pc price premium over desktop: report

Published: January 9, 2013

Advertisers are allocating 20 percent of their spend on Facebook to mobile, while the ads themselves command a 70 percent price premium over desktop, according to a new report from Kenshoo.