Tag: Tom Daly
Total Results: 3
- 70pc of mobile strategy built around effectiveness: Coca-Cola
- Published: January 20, 2012
- NEW YORK – Brands need to bank 70 percent of their mobile strategy on channels that are proven to be effective, with SMS at the top of the list due to its reach, according to a senior executive keynoting the Mobile FirstLook: Strategy 2012 conference yesterday.
- Coca-Cola outlines selection process for mobile marketing partners
- Published: November 18, 2009
- LOS ANGELES – How do the various brands of Coca-Cola Co. select their mobile marketing agency and service providers? An executive shared the formula for working with the beverage giant.
- Coca-Cola exec: Questions on mobile more sophisticated
- Published: November 14, 2008
- CORONADO, CA -- Upbeat, eager to learn, busily networking: That sums up the attitude of mobile marketers at the fall Mobile Marketing Forum in this gorgeous oceanside resort outside San Diego.
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