Tag: Tom Emmons
Total Results: 2
- Q&A: Sears' mobile strategy
- Published: November 11, 2008
- Department store giant Sears is using mobile to complement its existing multichannel strategy, as this Q&A with a top Sears executive explains.
- Sears, Fandango add mobile to marketing mix
- Published: June 11, 2008
- NEW YORK -- Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.
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