Tag: Tom Foran

Total Results: 7

Volkswagen raises brand awareness with rich media ad campaign

Published: June 23, 2010

Volkswagen is running a rich-media mobile advertising campaign to raise brand awareness for its new CC model sedan.

Why brands must have a 360-degree mobile Web strategy

Published: May 7, 2010

A 360-degree mobile Web strategy spans far beyond just a mobile-optimized site and means that brands need to tie mobile to their traditional marketing.

Best practices for advertising on the iPad: Industry experts

Published: April 15, 2010

Apple’s iPad has sent ripples through the mobile advertising industry. Here are some best practices from an iPad ad creative standpoint.

US Air Force flies with rich-media ads on MTV Mobile

Published: January 7, 2010

The United States Air Force is running rich-media mobile advertising to engage teens and 20-somethings, particularly iPhone users.

Mobile is not about devices, carriers or subscriptions: Brand In Hand exec

Published: September 18, 2009

NEW YORK— In order to promote their products, brands need to look at several different mobile ad units—running the spectrum from SMS to rich media.

Paramount promotes G.I. Joe with homepage takeover of Fandango’s iPhone site

Published: August 6, 2009

Paramount Pictures is taking over Fandango's iPhone-optimized site with a quiz and branding to promote its movie "G.I. Joe: The Rise of Cobra," opening Aug. 9.

Crisp Wireless inks deals with AdMob, Nokia

Published: September 8, 2008

Mobile site developer and manager Crisp Wireless Inc. has partnered with AdMob Inc. and Nokia Interactive Advertising in a new ad-networks alliance.