Tag: Tom Limongello

Total Results: 22

What impact did Apple's Steve Jobs have on mobile advertising, marketing and content?

Published: August 26, 2011

If anything, Steve Jobs will be remembered as the Edison of mobile: his numerous Apple products have impacted the work, home and play lives of hundreds of millions of consumers worldwide.

Lego sees 1.3pc click-through-rate with mobile video ads

Published: August 17, 2011

Toy manufacturer Lego saw a 1.3 percent click-through-rate after running a series of mobile advertisements on Google’s mobile ad network, which led consumers to a 30-second video.

Starbucks drives summer drink sales via targeted mobile campaign

Published: August 3, 2011

Starbucks is proving once again that it is a force to reckon with in the mobile space via a new mobile campaign that lets consumers find their ideal summer refreshment.

Victoria’s Secret cements mobile strategy via targeted ads

Published: July 28, 2011

Victoria’s Secret is strengthening its mobile presence via targeted ads that let fashion-savvy shoppers buy and learn more about the company’s new products.

Wendy’s drives trial of new product via targeted mobile ad campaign

Published: July 20, 2011

Fast food chain Wendy’s is cementing its place in the mobile medium via an integrated campaign that promotes the company’s new Wild Berry Frosty shake and drives consumers to the nearest locations to try it.

Apple’s Twitter integration for iOS 5 affects social media ads for mobile and tablets

Published: June 9, 2011

By Tom Limongello

The hidden gem in Apple’s WWDC conference keynote on Monday, June 6 is the significance that Apple’s deep integration of Twitter could have for marketers.

How HTML5 is changing the face of mobile

Published: March 9, 2011

HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.

Dr Pepper employs animation in mobile ads to hang onto users

Published: March 1, 2011

Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company’s multichannel “Hunt for the Unbelievable” campaign.

Why brands should focus more on the tablet browser

Published: February 3, 2011

By Tom Limongello

Brands are likely to see tablet formats emerge as the leader for all digital display delivered across platforms such as desktop, tablets and mobile. Traffic is the biggest indicator.

Who says publishers aren’t making money on mobile Web?

Published: November 12, 2009

By Andy Miller

Reading the trades, one might think that no one is making money today selling ads on the mobile Web.