Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Tom Sather

Total Results: 13

   Displaying: 1 - 10

Mobile social's growth continues, except among younger consumers: study
Published: May 6, 2015
Social media usage continues to grow faster on mobile – especially on iPhones – than on desktop, suggesting that marketers must acknowledge that mobile is now the first screen and necessitating the creation of campaigns that involve the consumer as much as possible in content creation, according to a Temkin Group study.
Marketers should eye Cuba opportunity with patience, caution
Published: January 14, 2015
Consumer-focused brands that would sell to an expected surge in the number of American visitors to Cuba are best positioned to benefit from the United States’ re-establishing of relations with the Latin American country but only after its infrastructure and regulatory issues are resolved.
Why are mobile email open rates declining?
Published: December 12, 2014
Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.
Projected tablet sales plunge challenges marketers' investments in market
Published: November 27, 2014
A projected plunge in tablet sales this year raises the question of whether mobile payments will move more slowly into this market while challenging the investment of marketers who were betting on growing adoption.
Has mobile really replaced TV as the first screen for consumers?
Published: November 21, 2014
A report that mobile has pulled off an improbable victory over television by wresting away the title of top screen is a wake-up call for marketers who need to do a better job of finding ways to connect with consumers across multiple platforms.
Is Amazon’s fizzling Fire the end for retailer-launched phones?
Published: October 27, 2014
The inability of Amazon’s Fire phone to generate substantial sales following its much-publicized launch is raising questions about retailers’ ability to successfully launch their own phones.
Google Inbox will spur more efficient, personal targeting of email campaigns
Published: October 24, 2014
Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.
Mobile boosts email deliverability, but will it last?
Published: September 17, 2014
Email marketers could be facing a sudden drop in email deliverability this holiday season if they do not take steps to ensure mobile users across all devices are equally engaged, according to a new report from Return Path.
Gmail shakes up mobile email, curbs dynamic content
Published: December 18, 2013
Google is changing the game for mobile email with a change to Gmail that will make it harder for marketers to deliver dynamic content on mobile.
How to make mobile email shine this holiday season
Published: August 1, 2013
Despite the fact that emails are increasingly being opened on a mobile device, marketers are still slow to keep up with this growth.
please click here to download now!