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Tag: Tom Sather


Total Results: 6

Mobile boosts email deliverability, but will it last?
Published: September 17, 2014
Email marketers could be facing a sudden drop in email deliverability this holiday season if they do not take steps to ensure mobile users across all devices are equally engaged, according to a new report from Return Path.
Gmail shakes up mobile email, curbs dynamic content
Published: December 18, 2013
Google is changing the game for mobile email with a change to Gmail that will make it harder for marketers to deliver dynamic content on mobile.
How to make mobile email shine this holiday season
Published: August 1, 2013
Despite the fact that emails are increasingly being opened on a mobile device, marketers are still slow to keep up with this growth.
Gmail Inbox revamp spells trouble for time-sensitive mobile offers
Published: July 23, 2013
Google’s recent revamp of the Gmail Inbox will impact how frequently users view promotional emails, spelling trouble for mobile marketers as smartphones become the preferred method for managing email.

Marketers unprepared for mobile’s growing dominance in email
Published: May 3, 2012
Email opens on smartphones and tablets grew by 82.4 percent in the past year and such mobile devices are on track to become the dominant email platform by the end of the year, according to a new report from Return Path.

Mobile email open rates increase 34pc: study
Published: December 12, 2011
Mobile email open rates increased 34 percent in the past six months, per a study from Return Path.