Tag: Tony Netherc

Total Results: 14

MSNBC taps Mocean for mobile ad serving

Published: May 5, 2011

Leading news video site MSNBC.com is teaming up with Mocean Mobile in a multi-year mobile ad serving deal.

Will running Android apps be enough to help BlackBerry PlayBook compete?

Published: March 28, 2011

Research In Motion’s plans to expand the application ecosystem for the BlackBerry PlayBook by having the tablet support Android apps makes the device a more compelling canvas for advertisers. However, doubts about the PlayBook’s competitiveness linger.

Mojiva taps former AdMob VP to bolster executive team

Published: January 5, 2011

Mojiva Inc., parent company of the Mojiva mobile ad network and mOcean Mobile ad platform, has hired Tony Nethercutt to fill the newly created position of general manager for North America.

What should marketers expect at ad:tech San Francisco?

Published: April 15, 2010

With ad:tech San Francisco 2010 set to kick off next week, panelists, speakers and organizers weigh in on what to expect at the conference and what topics will generate buzz.

Clash of the titans: ad networks square off at Mobile Ad Summit

Published: September 23, 2009

NEW YORK - Four mobile ad network executives attempted to best each other with verbal jabs and tout their respected company's services during the Mobile Ad Summit.

Del Monte Foods should add mobile to marketing mix: IAB MIXX panel

Published: September 22, 2009

NEW YORK - Del Monte Foods has experimented with mobile in the past but has not allocated significant marketing dollars to it. IAB MIXX panelists did their best to sway the food giant to do so.

How can brands get their apps noticed?

Published: August 14, 2009

NEW YORK - Is mobile advertising the best way to promote the distribution and discovery of branded smartphone applications?

Tylenol mobile campaign drives 3,000 app downloads

Published: August 13, 2009

NEW YORK - Johnson & Johnson's McNeil Consumer Healthcare drove discovery of its free branded "Tylenol PM Sleep Tracker" iPhone application with a mobile campaign on AdMob's ad network.

Mobile ad networks: Who’s No. 1?

Published: August 5, 2009

In June, the active mobile Web audience in the U.S. surpassed 55 million unique visitors, according to Nielsen, and mobile ad networks are touting their ability to reach those eyeballs. So who's No. 1?

Mobile not one channel, but eight: MobileMix speaker

Published: April 23, 2009

SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"