Tag: Toyota

Total Results: 40

Mobile passes and fails during Super Bowl XLVI

Published: February 7, 2012

While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.

Toyota promotes Camry Effect via interactive mobile campaign

Published: February 2, 2012

Toyota is running an integrated mobile marketing campaign that lets users vie for a chance to win a new 2012 Camry Effect during a live NBC television broadcast.

Toyota scores a touchdown with mobile ads running across Yahoo apps

Published: November 7, 2011

Toyota is using rich media banner ads on Yahoo Fantasy Football iPad, iPhone and Android apps to drive brand engagement.

Is Yahoo's price tag for Living Ads too high?

Published: November 3, 2011

Yahoo Inc.'s newly released Living Ads advertising units may be priced a little high, with ad packages ranging between $200,000 and $500,000.

Toyota promotes 2012 Camry via Sporting News app sponsorship

Published: September 15, 2011

Toyota is raising awareness of its 2012 Camry via in-application ads that let consumers learn more about the new vehicle.

Toyota builds one-to-one relationships with consumers via mobile bar codes

Published: August 5, 2011

Toyota Motor Sales U.S.A. is using mobile bar codes to provide one-to-one interactions with customers at all stages of their interest in the company’s products.

Top 10 mobile advertising campaigns in Q1

Published: April 20, 2011

Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.

Lexus targets tech-savvy affluent consumers via exclusive CNN app sponsorship

Published: April 20, 2011

Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.

Toyota taps Pandora platforms to bolster vehicle sales via multi-year campaign

Published: March 7, 2011

Toyota has signed on for a multi-year contract to feature its “Legends & Icons” campaign across all of Pandora's platforms.