Tag: Traffic

Total Results: 24

How to monetize mobile traffic

Published: February 1, 2012

By Scott Swanson

Developing a mobile Web site and mobile application can cost around $30,000, let alone the exhaustive man hours it takes to vet ad networks and find the right partner.

Bath & Body Works taps mobile to strengthen social media strategy

Published: January 31, 2012

Personal care retailer Bath & Body Works is using mobile bar codes to strengthen its social media strategy.

Google Search is top site as total mobile traffic grows to 105M uniques

Published: June 3, 2011

Google Search was the top destination among mobile sites, according to an April analysis of mobile behavior put together by market researcher Nielsen.

CTIA exhibitors claim show floor traffic slow this year

Published: March 23, 2011

ORLANDO, FL – This year’s International CTIA has a load of attendees. However, exhibitors claim that the show floor traffic is slow and that they miss Las Vegas.

Nikon taps mobile to complement TV ad campaign

Published: June 25, 2010

Nikon has turned its marketing energies towards the iPad with an ad program meant to complement the brand’s existing television campaign.

Three steps for publishers to monetize mobile traffic

Published: June 2, 2010

By Marc Theermann

One of the most common questions that publishers ask these days is: How can I increase the monetization of my mobile traffic?

Golf.com sees mobile traffic increase during Masters

Published: April 15, 2010

Golf.com saw a mobile traffic increase of 131 percent in unique visitors and a 140 percent increase in page views during the 2010 Masters.

TomTom upgrades app to avoid traffic delays

Published: March 17, 2010

TomTom has enhanced its mobile application to provide real-time traffic and local search, which it claims helps consumers avoid traffic delays and find the fastest routes.

Is the unlimited data plan in jeopardy?

Published: December 11, 2009

Facing network overload, AT&T is asking iPhone users “Will you use less wireless data—pretty please, with sugar on top?”

Mobile content providers settle lawsuits that claim unauthorized charges

Published: November 12, 2009

A Cook County, IL, court granted preliminary approval to a settlement ending 30 lawsuits involving claims of unauthorized charges for mobile content on consumer wireless bills.