Tag: Trak Lord

Total Results: 3

5 common augmented reality mistakes

Published: December 20, 2012

There is no doubt augmented reality has made a name for itself in the mobile space and marketers are flocking to incorporate the technology into their efforts. However, companies are still making several common mistakes, which can deteriorate the user experience.

Augmented reality is the new QR code

Published: August 14, 2012

Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented reality is increasingly making a name for itself and marketers are embracing all forms of the technology to offer a new type of engagement.

Macy’s strengthens holiday mobile efforts via augmented reality

Published: November 7, 2011

Macy’s is using augmented reality as part of its Believe campaign, an annual national holiday effort to support the Make-A-Wish Foundation.