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Tag: Tremor Video

Total Results: 6

Mobile video to accelerate mobile advertising value proposition
Published: September 22, 2014
By Tim Ware

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

How automakers marry display and video ads for mobile potency
Published: March 12, 2014
Automakers lead the pack when it comes to tapping mobile video for brand building by simultaneously incorporating display ads that drive lower-funnel actions such as lead generation.
Making the most of a mobile video pre-roll
Published: January 11, 2013
Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.
Is mobile video affecting ad creative?
Published: June 20, 2012
With brands rolling out mobile video initiatives by the bucket load, many have to rethink how to create a video campaign from the ground up with users’ shorter attention spans and snacking habits in mind.
Heineken exec: Mobile is powerful lever for brand building
Published: June 15, 2012
NEW YORK – A Heineken executive at the 2012 MMA Forum said that mobile is woven into everything that the company does and is used primarily for brand building and fan engagement.
Facebook, Microsoft, Twitter: News briefs
Published: August 4, 2011
News briefs: Facebook acquires digital book publisher to enable richer sharing; Microsoft could pay $70 million in Alcatel-Lucent patent case; Twitter revamps iPad experience with HTML5.

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