Tag: Tremor Video

Total Results: 4

Making the most of a mobile video pre-roll

Published: January 11, 2013

Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.

Is mobile video affecting ad creative?

Published: June 20, 2012

With brands rolling out mobile video initiatives by the bucket load, many have to rethink how to create a video campaign from the ground up with users’ shorter attention spans and snacking habits in mind.

Heineken exec: Mobile is powerful lever for brand building

Published: June 15, 2012

NEW YORK – A Heineken executive at the 2012 MMA Forum said that mobile is woven into everything that the company does and is used primarily for brand building and fan engagement.

Facebook, Microsoft, Twitter: News briefs

Published: August 4, 2011

News briefs: Facebook acquires digital book publisher to enable richer sharing; Microsoft could pay $70 million in Alcatel-Lucent patent case; Twitter revamps iPad experience with HTML5.