Tag: Trilibis

Total Results: 6

Microsoft’s enterprise mobility play gains steam with Windows 8, Surface tablet

Published: October 26, 2012

In a pair of events yesterday to introduce new software and devices, Microsoft made it clear that it wants to lay the groundwork for the future of mobility. However, in the short term, the impact may be felt more in the enterprise sector than with consumers.

Univision drives content consumption, ads sales with new mobile portal

Published: July 12, 2012

Spanish-language television network Univision is redoubling its efforts in mobile via a new touch-optimized portal designed to drive content consumption and ad sales.

Mobile is underspent in marketing budgets: Draftfcb exec

Published: April 16, 2012

CHICAGO - A Draftfcb executive at the Results 2012: Mobile Marketing Day conference said that although mobile accounts for a large chunk of consumer time, the medium is still a grossly small portion of a marketer's spend.

Ad:tech attendees claim mobile taking up more of brands' marketing budgets

Published: November 14, 2011

NEW YORK – Attendees at ad:tech agreed that unlike past years, brands and marketers have finally embraced mobile and are continually adding it to their marketing mix.

Dictionary.com revamps mobile site to increase page views

Published: February 24, 2011

Dictionary.com revamped its mobile site to provide a seamless user experience for both smartphone and feature phone users.

Orbit app breaks Top 100 in App Store via mobile advertising

Published: January 20, 2010

An advertising campaign for the Orbit Social Phone Book succeeded in getting the application into the Top 75 slot in the Apple App Store in under two weeks.