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Tag: Tron Legacy

Total Results: 3

Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film: Published: November 29, 2010; Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney�s �Tron: Legacy� film.
Disney merges offline, online with Google Goggles mobile campaign: Published: November 17, 2010; Google is working with five brands�Disney, Buick, Diageo, T-Mobile and Delta Airlines�to extend some of their offline marketing to the mobile Web via its image recognition application.
Disney strengthens smartphone strategy to drive revenue: Published: July 27, 2010; The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.