Tag: Troy Brown

Total Results: 6

Allstate campaign generates more than 2,000 live video streams via mobile

Published: January 24, 2012

An Allstate mobile social campaign to promote the brand’s football sponsorship saw more than 2,000 mobile users stream a live Cee Lo Green concert via iOS.

Hennessy campaign garners 1.3M QR code interactions

Published: September 30, 2011

LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.

Pepsi claims 123,000 opt-ins in 10 weeks for multicultural mobile campaign

Published: June 20, 2011

NEW YORK - Pepsi saw great success with its Familia de Campeones campaign, which led up to Super Bowl XLV and claimed 123,000 opt-ins in ten weeks.

Belvedere Vodka mobile-social effort results in 144M unique impressions

Published: April 15, 2011

Moet Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure, Pink Grapefruit and U80 beverages in major cities nationwide.

Targeting the urban, multicultural consumer via mobile

Published: March 22, 2010

Considering the urban and multicultural segment over-indexes in mobile media more than 150 percent above the general market, brands and marketers should target this demographic.

Hennessy beefs up mobile database via online widget, in-venue

Published: November 16, 2009

Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans.