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Tag: Twitter

Total Results: 346

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Twitter's dilemma: protecting users' safety vs. ad revenue concerns
Published: February 10, 2017
Twitter is rolling out new features to protect users from abuse and harassment, but some might argue that these features do not go far enough, putting Twitter in a tight spot.
Cheez-It, Pringles partner with NBA legends for social campaign
Published: January 31, 2017
Kellogg's Cheez-It and Pringles are teaming up with a few NBA legends to offer consumers a chance to play basketball with them in a new sweepstakes.
Twitter and dick clark productions partner for red carpet live streaming
Published: January 24, 2017
Dick clark productions is continuing its trend of live streaming red carpet coverage of awards shows on Twitter with partnerships with three big ceremonies in the coming months.
Mobile Minutes: Facebook lawsuit; Medicaid data; Suspended Twitter user; Fitbit acquisition
Published: January 11, 2017
Today in mobile marketing - Facebook challenges $2 billion lawsuit alleging oculus stole key technology; Medicaid’s data gets an Internet-era makeover; Twitter temporarily suspends woman after she reports anti-Semitic messages; Fitbit acquires smartwatch maker Vector Watch.
Social media marketing helped Rogue One at the box office
Published: December 23, 2016
With the help of some robust and varied social marketing campaigns, Rogue One, the first standalone Star Wars film, rocketed to number one in the box office.
Twitter continues challenging cable with Golden Globes live stream
Published: December 21, 2016
Twitter is continuing to challenge major cable providers by offering live-streaming coverage of the Golden Globes on its mobile and desktop platforms, giving consumers more options to circumvent traditional cable plans.
Vine will live on through Twitter with Vine Camera feature
Published: December 20, 2016
After the controversial move to kill its subsidiary Vine, Twitter announced that it is keeping some of Vine’s functionality within the larger Twitter application.
The Verge to live stream CES 2017 on Twitter this year
Published: December 16, 2016
Twitter is partnering with Vox-owned media company The Verge to live stream coverage of the Consumer Electronic Show this year called the Vergecast Live at CES 2017.
Twitter bets on Star Wars for entertainment live stream success
Published: November 30, 2016
After conquering sports and politics, Twitter is bringing its live streaming into the entertainment sector with a People Magazine partnership that is likely to garner substantial views as consumers gear up for the latest Star Wars installation.
Twitter kills Vine: What it means for mobile marketing
Published: October 31, 2016
Last week, Twitter announced it was discontinuing Vine, a development that triggered a firestorm on its own platform in no small part due to surprise from marketers, who drew lessons from its rise and fall.
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