Tag: Twitter

Total Results: 94

Mobile social advertising makes quantum leap forward

Published: April 22, 2013

Facebook is not the only social media site moving aggressively to improve its mobile advertising offerings. Twitter and LinkedIn also recently took steps to move mobile social advertising forward with better targeting and business-to-business offerings.

Battlefield mobile: Twitter Cards versus Facebook Home

Published: April 10, 2013

By Alex Jacobs

It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.

Wendy’s propels brand with incentivized mobile, social push

Published: April 4, 2013

Wendy’s is enticing consumers to learn more about its new Flatbread Grilled Chicken sandwich and connect with the brand on Twitter through an interactive mobile social campaign.

Twitter’s deeply integrated mobile ads increasingly attractive to marketers: report

Published: March 29, 2013

Twitter is expected to generate more advertising revenue next year than previously forecasted based in part on how quickly marketers are embracing mobile advertising on the social network, according to eMarketer.

Hashtag targeting comes of age, driving mobile marketing opportunities: report

Published: March 28, 2013

The use of hashtags is popular with social media users, many of whom are engaging with the content categorization tool via their mobile devices and are open to marketing campaigns built around hashtags, according to a new report from RadiumOne.

Kraft relies on mobile advertising to anchor social efforts

Published: March 11, 2013

Kraft’s Macaroni & Cheese brand is running a mobile advertising campaign that aims to build the company’s relationship with consumers on Twitter.

Twitter, Vine, mobile and the end of attention span

Published: March 7, 2013

Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.

Dunkin’ Donuts puts Twitter at the center of new mobile campaign

Published: February 19, 2013

Dunkin’ Donuts is continuing to make Twitter a focal point of its overall marketing strategy by implementing mobile into the mix.

Coors Light makes Super Bowl XLVII social with mobile ad campaign

Published: January 30, 2013

MillerCoors-owned Coors Light is relying on mobile advertising to get consumers amped up about the upcoming Super Bowl XLVII game and further connect with the brand via Facebook and Twitter.

Announcing winners of the 2012 Mobile Marketer Awards

Published: January 2, 2013

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.