Tag: Twitter

Total Results: 72

Will Twitter be a major contender in mobile advertising?

Published: December 13, 2011

Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

Twitter must balance security, usability in Whisper Systems buy

Published: November 30, 2011

Twitter has acquired mobile security firm Whisper Systems, which provides security and management solutions that enable consumer phones and tablets to work as enterprise devices.

Beyond influence: Why every fan matters

Published: November 3, 2011

By Josh Mackey

Twitter CEO Dick Costolo recently held a press conference at the company’s headquarters. The event marked the first time that Twitter disclosed the actual number of its active users.

Facebook, Microsoft, Twitter: News briefs

Published: August 4, 2011

News briefs: Facebook acquires digital book publisher to enable richer sharing; Microsoft could pay $70 million in Alcatel-Lucent patent case; Twitter revamps iPad experience with HTML5.

Apple’s Twitter integration for iOS 5 affects social media ads for mobile and tablets

Published: June 9, 2011

By Tom Limongello

The hidden gem in Apple’s WWDC conference keynote on Monday, June 6 is the significance that Apple’s deep integration of Twitter could have for marketers.

Twitter class action alleges MMA SMS standards violate TCPA

Published: May 3, 2011

A class-action complaint against Twitter alleges that the company violates the Telephone Consumer Protection Act by sending an SMS confirmation to confirm consumers' opt-out of future communications.

Rayovac exec: Social and mobile transforming advertising

Published: April 5, 2011

Spectrum Brands and its batteries brand Rayovac are increasingly turning to mobile and social media, channels that are transforming the face of advertising.

FTC’s Twitter data security settlement highlights need to safeguard personal info

Published: March 16, 2011

The Federal Trade Commission has finalized a settlement with Twitter to resolve charges that the social networking site deceived consumers and put their privacy at risk by failing to safeguard their personal information.

SXSW panelists' unanimous take: Mobile is biggest game-changer

Published: March 14, 2011

By David Gill

By Sandira Calviac

AUSTIN, TX - When the South by Southwest panelists were asked what one thing would change their businesses over the next few years, the answers were unanimous – mobile.

Cabela’s releases GPS-enabled hunting app

Published: March 11, 2011

As part of its ongoing effort to make hunting easier for the camouflage-clad demographic, Cabela's Inc. has released an application for Apple's iPhone and Google's Android devices.