Tag: UI

Total Results: 371

Flipboard exec dishes on market strategy

Published: May 18, 2012

NEW YORK – A Flipboard executive at IAB’s Innovation Days conference said that ultimately the rise in HTML5 will address the publishing walled garden that companies such as Apple have established.

Submissions invited for new Classic Guide to Mobile Commerce

Published: May 17, 2012

Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

Mobile data traffic takes off, outpacing revenue opportunities

Published: May 16, 2012

As smartphone penetration continues to grow, average mobile users will consume more than eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media.

Google addresses burgeoning apps marketplace with new ad units

Published: May 2, 2012

With the mobile application market continuing to grow, Google has introduced new and enhanced ad units to help marketers promote, track and monetize their apps.

Jamba Juice builds database through QR code implementation

Published: April 26, 2012

Jamba Juice is placing QR codes on its in-store signage to not only increase its email database, but also encourage consumers to receive exclusive offers and discounts by becoming an insider.

Gamefly exec: More than 60pc of emails opened on mobile

Published: April 25, 2012

SAN DIEGO - A Gamefly executive at the Mobile Shopping Spring Summit said the company has passed the tipping point with mobile email opens.

National Enquirer launches enhanced app with video to reach younger consumers

Published: April 18, 2012

The National Enquirer is targeting a younger audience with EnquirerPlus, a new iPad application that will be updated daily with the latest entertainment news.

McDonald’s drives consumers to try new menu items via interactive iAd campaign

Published: April 11, 2012

McDonald’s is ramping up its mobile advertising strategy with a new iAd campaign that promotes the fast food giant’s extra value menu items and drives consumers to the nearest location to try them out.

Relativity Media taps mobile advertising to promote Mirror Mirror

Published: April 11, 2012

Relativity Media is using mobile advertising to drive engagement and ticket sales for its “Mirror Mirror” film.

Boston Bruins up digital game via mobile app, video campaign

Published: April 9, 2012

National Hockey League team Boston Bruins is aiming to connect with fans via a mobile application and video campaign.