Tag: UL

Total Results: 577

How to create in-app ads with impact

Published: May 25, 2012

As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

House Beautiful enlists mobile to power Pinterest integration with print magazine

Published: May 23, 2012

House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.

Best Buy and showrooming: If you can’t beat them, show them

Published: May 21, 2012

By
Christopher Krywulak

The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.

Sunkist ramps up mobile CRM efforts to build stronger brand engagment

Published: May 16, 2012

Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers.

Don Julio mixes up a QR code-enabled summer sweepstakes

Published: May 10, 2012

Diageo’s tequila brand Don Julio is using QR codes to drive engagement with its tech-savvy consumers this summer and encourage them to enter a new sweepstakes.

Travelocity exec: 60-70pc of mobile bookings made for same-night stays

Published: May 4, 2012

NEW YORK – A Travelocity executive at Mobile Commerce Daily's Mcommerce Summit said that the company is seeing that approximately 60-70 percent of mobile bookings are made for same-day stays.

App developers mobilize around privacy issues

Published: May 3, 2012

App developers are beginning to mobilize around privacy issues with the hope that they can take meaningful action and preclude the need for regulations which might hamper future growth.

Barnes & Noble, Microsoft partnership a good move, but is it enough?

Published: May 1, 2012

Barnes & Noble Inc. and Microsoft are teaming up to strengthen their relative positions in the ereader and tablet markets, but the move does not automatically rewrite a competitive landscape that is dominated by Apple, Google and Amazon.

Lay’s relies on mobile video to drive social engagement

Published: April 30, 2012

Lay’s is looking to increase its social presence by running mobile video ads within Hulu’s iPhone application that leads consumers to its Facebook page.

MLB At Bat app averages 800,000 live streams per day

Published: April 18, 2012

Major League Baseball’s MLB.com At Bat 12 application is delivering an average of more than 800,000 live streams per day, approximately double of last year’s daily average.