Tag: UM

Total Results: 588

Metropolitan Museum of Art taps mobile game to drive visitor traffic

Published: May 24, 2012

The Metropolitan Museum of Art has rolled out a mobile game that lets visitors take part in a murder mystery adventure that also doubles as an interactive tour of the American Wing’s artwork and artifacts.

Mobile data traffic takes off, outpacing revenue opportunities

Published: May 16, 2012

As smartphone penetration continues to grow, average mobile users will consume more than eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media.

Hollywood Reporter showcases Cannes Film Festival content via iPad app

Published: May 16, 2012

The Hollywood Reporter is letting entertainment buffs stay up-to-date on news from the Cannes Film Festival on their tablets.

Tums helps consumers fight heartburn via mobile campaign

Published: May 16, 2012

Tums is using mobile advertising to promote its new product and incorporating social media into the mix to help spread the word.

Jawa pays $2M-plus to settle premium SMS suit

Published: May 15, 2012

Mobile firm Jawa and related entities have settled a lawsuit centered on premium SMS charges and brought by the State of Texas last year. As a result, the companies must pay $2 million, repay customers for unauthorized charges and submit to random audits.

Nokia Lumia momentum grows with high-profile apps from Rovio, Groupon

Published: May 10, 2012

Some would say it has been slow going for the Nokia Lumia but the Windows Phone smartphone appears to be gaining momentum, at least when it comes to attracting big-name mobile application developers to the platform.

Six Flags teams up with Nokia on its only smartphone app this summer

Published: May 8, 2012

In anticipation of this year’s theme park season, Six Flags is teaming up with Nokia on a custom mobile application designed to enhance the park experience for Nokia Lumia owners.

Pictures from Mobile Commerce Daily's Mcommerce Summit

Published: May 7, 2012

Mobile Commerce Daily presented its Mcommerce Summit on Thursday, May 3 in New York. Here are some pictures from the event – enjoy.

What works: Walmart’s multi-app approach or Target’s catchall app strategy?

Published: May 7, 2012

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy.

Alon Brands exec: SMS database grows 150pc year-over-year

Published: May 4, 2012

NEW YORK – An Alon Brands executive at Mobile Commerce Daily’s Mcommerce Summit said that by actively promoting its SMS program, the company’s mobile database is growing at an average of 150 percent year-over-year.