Tag: UN

Total Results: 1245

What impact will Facebook’s rocky IPO have on mobile investment?

Published: May 24, 2012

Facebook’s IPO appears to be turning into a debacle, which could have implications for other companies looking to drum up significant investments based on their mobile strategies.

Facebook stumbles, but still has time to prove itself

Published: May 22, 2012

In its second day of trading on the Nasdaq, Facebook’s closed at 10 percent below its initial public offering, pointing to investors' declining confidence in the social media giant’s current strategies for driving revenue.

University of California Berkeley mobile bar code campaign activates 28,124 scans

Published: May 22, 2012

The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.

When streaming mobile video, write once and run everywhere

Published: May 22, 2012

By
Chris Faust

Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.

USPS, SpyderLynk reinforce direct mail’s relevance via mobile bar code implementation

Published: May 21, 2012

The United States Postal Service has teamed up with SpyderLynk for its mobile commerce and personalization promotion that offers direct mail customers a discount on letters, cards and flats that include a mobile bar code.

Sunkist ramps up mobile CRM efforts to build stronger brand engagment

Published: May 16, 2012

Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers.

Dunkin’ Donuts teams up with Sony Pictures to boast engagement for new film

Published: May 14, 2012

Dunkin’ Donuts has partnered with Sony Pictures to unveil a new mobile application that coincides with the release of the studio’s upcoming “Men in Black 3” film.

Why aren’t more brands using mobile in TV campaigns?

Published: May 14, 2012

It is no surprise that mobile users rely on their devices to look up information and interact with brands while watching television, leaving marketers with a plethora of opportunities to target consumers.

240M smartphone users will stream TV by 2014: study

Published: May 11, 2012

Consumers are swapping out their television sets for mobile devices, according to a new study from Juniper Research.

Universal Pictures drives film awareness via mobile ad campaign

Published: May 2, 2012

Universal Pictures is promoting its new “The Five-Year Engagement” film through a series of mobile ads that feature the movie’s trailer and branded radio station.