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Tag: US Open


Total Results: 5

IBM activates US Open sponsorship with augmented reality app
Published: September 8, 2010
IBM partnered with the United States Tennis Association to activate its sponsorship of the US Open tennis tournament with the launch of an iPhone application featuring augmented reality.
USTA taps in-stadium SMS to interact with tennis fans at US Open
Published: September 1, 2010
The United States Tennis Association is using in-stadium mobile marketing tactics to let fans interact via their mobile phones at this year’s U.S. Open.
Prince Tennis runs campaign integrating social media, mobile
Published: August 7, 2009
In the lead up to the 2009 U.S. Open, tennis equipment giant Prince has launched the "Do You Know Prince?" campaign integrating online advertising, social media, mobile and event marketing.
Volvo sponsors GO211.com’s mobile snowboarding coverage
Published: March 30, 2009
Volvo was among the brands that ran ads across GO211.com's desktop and mobile platforms during the recent Burton U.S. Open Snowboarding Championships at Stratton Mountain, VT.
U.S. Open taps IBM for mobile WAP
Published: August 28, 2008
USOpen.org, a Web site dedicated to the U.S. Open, an annual tennis event, has gone mobile.