Tag: USA

Total Results: 239

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

Will AT&T's new pricing confuse consumers?

Published: January 21, 2012

New AT&T data plans went into effect yesterday and cost $5 more than old plans, but also allowing for more data usage. However, how will consumers react to the increased data charge?

Acer ramps up tablet strategy as usage trends sharpen

Published: January 6, 2012

Industry experts are predicting that 2012 will be the year that tablets take over and manufacturers are listening. Yesterday Acer released its Iconia Tab A200 with a pretty little price tag of just $329.99.

Volkswagen makes media buy on new USA Today Kindle app

Published: January 4, 2012

Volkswagen is ramping up its mobile advertising strategy as the launch sponsor of the USA Today Kindle Fire application.

Wireless carriers’ expansion plans could face uphill battle next year

Published: December 22, 2011

The race is on again between the leading wireless carriers to build market share now that the deal between AT&T and T-Mobile – which would have made AT&T the largest U.S. carrier – is dead.

In a significant blow to the company, AT&T drops T-Mobile deal

Published: December 20, 2011

Following months of opposition from government regulators, competitors and consumer advocates, AT&T threw in the towel yesterday and said it will drop its proposed merger with T-Mobile USA.

Is a failed AT&T/T-Mobile USA deal good news for handset makers?

Published: November 29, 2011

AT&T and Deutsche Telekom recently withdrew their application with the Federal Communications Commission for approval of the proposed AT&T acquisition of T-Mobile USA.

Massachusetts Bay Transit Authority enhances mobile site for easier access to information

Published: November 29, 2011

The Massachusetts Bay Transit Authority has rolled out a new mobile-optimized site to let consumers stay on top of transportation information.

50pc of users access Susan G. Komen mobile site more than once a day

Published: November 16, 2011

Nonprofit Susan G. Komen claims that since optimizing its Web site, 50 percent of its users access the site more than once a day.

How do APIs affect mobile for publishers?

Published: November 8, 2011

Choosing only select data sets from an API for mobile Web sites and applications is crucial for publishers to reach the most consumers.