Tag: USA Today

Total Results: 29

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

Volkswagen makes media buy on new USA Today Kindle app

Published: January 4, 2012

Volkswagen is ramping up its mobile advertising strategy as the launch sponsor of the USA Today Kindle Fire application.

How do APIs affect mobile for publishers?

Published: November 8, 2011

Choosing only select data sets from an API for mobile Web sites and applications is crucial for publishers to reach the most consumers.

The National Breast Cancer Foundation uses in-app ads to drive awareness

Published: October 3, 2011

The National Breast Cancer Foundation is using mobile in-app ads as part of an integrated multichannel campaign to raise awareness for the early detection of breast cancer.

Shopping behaviors differ between tablets and smartphones

Published: September 23, 2011

Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.

USA Today throws weight behind Windows Phone platform

Published: May 19, 2011

USA Today, one of the nation’s largest national newspapers, has pulled out all the stops for a new application geared to readers accessing news through a mobile device with the Windows Phone operating system.

USA Today taps Microsoft Tags to boost reader engagement

Published: March 15, 2011

Gannett Co. Inc.'s USA Today is using Microsoft Tags to promote its new Mobile Hoopla contest and encourage fans of the annual men’s college basketball tournament to enter.

How HTML5 is changing the face of mobile

Published: March 9, 2011

HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.

USA Today brings editorial content to Motorola Xoom

Published: March 2, 2011

USA Today has rolled out its content to the Motorola Xoom tablet to let on-the-go readers stay on top of news via whatever device they have.

USA Today exec: Tablets are a game-changer for media business

Published: February 23, 2011

NEW YORK - An executive at Gannett Co. Inc.’s USA Today said that tablets are changing the face of mobile and are a game-changer for media companies during a presentation at Mobile Marketing Day.