Tag: USA Today

Total Results: 9

Use multiple channels to achieve mobile campaign goals: CTIA panel

Published: October 7, 2009

SAN DIEGO - Marketing at its core is focused on building brand equity and driving sales revenue, and mobile is an excellent vehicle to help brands reach either goal.

T-Mobile denies computer system was hacked

Published: June 16, 2009

After a cyber-thief claimed that he hacked into T-Mobile's server and some bloggers deemed it a blow to mobile commerce, T-Mobile claims that no customer or company information was leaked.

ExactTarget launches email marketing iPhone app

Published: May 26, 2009

ExactTarget is letting marketers track and interact with their email marketing campaigns while on the go.

Cellufun names Neil Edwards CEO

Published: April 14, 2009

Cellufun, the mobile virtual community known as "The World's Mobile Playground," announced the appointment of Neil Edwards, 43, as CEO.

Fast Company magazine launches ad-supported mobile site

Published: March 30, 2009

Business media brand Fast Company launched an ad-supported mobile site at the recent South by Southwest Interactive Festival.

PointRoll expands list of distribution partners

Published: February 13, 2009

PointRoll has expanded its list of distribution partners to include publishers USA Today and ESPN, as well as ad networks Millennial Media and AOL's Platform-A.

NuageProduction launches media content apps for iPhone

Published: January 6, 2009

NuageProduction has released four applications for the iPhone and iPod touch that give consumers customized access to thousands of international media sources, including USA Today and CBS.

American youth votes for Obama

Published: October 8, 2008

USA Today and MTV ran a political survey of young people, 78 percent of whom were contacted on their mobile phone, which found that most respondents plan to vote for Barack Obama.

Nation's largest newspapers crystallize iPhone strategy

Published: July 15, 2008

Scrambling to take advantage of the iPhone 3G's brisk sales, many large media and online brands have launched mobile applications optimized for the new Apple handset.