Tag: USA

Total Results: 245

Coca-Cola Olympic Winter Games campaign features mobile

Published: February 2, 2010

The Coca-Cola Co. is tapping into mobile for the launch of a multifaceted Olympic Games-themed program in the U.S. designed to engage on-the-go fans.

What could US carriers’ price wars mean for mobile marketing?

Published: January 22, 2010

With competition between the Big Four carriers in the United States reaching a fever pitch, the ensuing price wars could have a significant impact on mobile marketing.

US Air Force flies with rich-media ads on MTV Mobile

Published: January 7, 2010

The United States Air Force is running rich-media mobile advertising to engage teens and 20-somethings, particularly iPhone users.

Will the Google Nexus One take a bite of Apple?

Published: January 5, 2010

Google hopes the Nexus One will be a game-changer that gives its Android operating system a boost in competition against rivals such as Apple’s iPhone and Research In Motion’s BlackBerry.

AT&T iPhone fiasco: Appetite for data taking toll on carriers

Published: December 30, 2009

New York consumers can again buy iPhones on AT&T’s Web site after being blocked from buying the Apple smartphone for much of the holiday season. But is this a sign of more serious issues to come?

Coca-Cola: Mobile integral to 360-degree marketing strategy

Published: December 24, 2009

The Coca-Cola Co. has launched an application to promote its Sprite brand, emphasizing that mobile has become an integral part of its 360-degree marketing strategy.

Samsung runs Mobile Explorers competition for 2010 Olympic Winter Games

Published: December 21, 2009

Samsung Electronics America Inc., the official worldwide Olympic partner for telecommunications equipment, is running a competition to promote its Mythic handset.

Nationwide Insurance uses mobile to uphold brand promise

Published: December 18, 2009

Nationwide Insurance is using the mobile channel to solidify its “Nationwide is on your side” promise to consumers.

SMS case study: The CW

Published: December 9, 2009

See how The CW used SMS to build awareness and a promote its television drama "The Vampire Diaries."

How will the Comcast-NBC deal affect mobile?

Published: December 8, 2009

The $30 billion deal between General Electric and Comcast to bring NBC Universal under the cable operator’s control could have a significant effect on mobile content and media.