Tag: USA

Total Results: 245

Nexus won? Google fails to decouple handset from carrier

Published: May 17, 2010

While its Android OS is an undisputed success, direct sales of Google’s Nexus One have not met expectations—a sign that round one of the handset distribution battle has gone to the carriers.

Why brands must have a 360-degree mobile Web strategy

Published: May 7, 2010

A 360-degree mobile Web strategy spans far beyond just a mobile-optimized site and means that brands need to tie mobile to their traditional marketing.

DonQ mobile ad campaign generates 4.4M impressions

Published: May 5, 2010

During the first quarter, DonQ Rum ran a mobile campaign within the Mixology drink recipe finder and bartending guide for Apple’s iPhone that exceeded expectations.

Web sites may be losing affiliate revenue as mobile access increases

Published: April 27, 2010

Affiliates of networks like LinkShare and Commission Junction are not being properly compensated for traffic they refer when end-users are on mobile devices, according to MobForm.

Nestlé targets Hispanics with Carnation Evaporated Milk mobile site, app

Published: April 14, 2010

Nestlé USA’s Carnation Evaporated Milk is giving lovers of Latin cuisine meal preparation help with a new mobile Web site and custom iPhone application targeted at Hispanic consumers.

NBA’s NY Knicks launch Android app sponsored by T-Mobile

Published: April 2, 2010

The NBA’s New York Knickerbockers have launched a new mobile application for Android handsets in partnership with carrier T-Mobile USA.

Sprint CEO at CTIA: 4G is tipping point for mobile video

Published: March 25, 2010

LAS VEGAS - During his keynote address, Dan Hesse, CEO of Sprint Nextel Corp., discussed the benefits of 4G technology and said that once it is the standard, mobile video distribution will explode.

CTIA keynote: Looming spectrum crisis is biggest threat to future of mobile

Published: March 24, 2010

LAS VEGAS - The U.S. is at the forefront of the mobile broadband revolution, although continued investment and innovation is necessary for the nation to stay No. 1.

Is Yahoo toast in mobile search?

Published: March 9, 2010

A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.

Direct Marketing Association names Robert Allen interim president/CEO

Published: February 5, 2010

Less than a month after the sudden resignation of John A. Greco Jr. as president/CEO, the Direct Marketing Association named Robert “Bob” Allen as his interim successor.