Tag: USC

Total Results: 11

Mobile deals need relevance to be successful: CTIA panel

Published: October 14, 2011

SAN DIEGO – Although mobile deals are a great way to bring in foot traffic, marketers need to make sure they are pushing the right content to consumers instead of bombarding them with offers they are not interested in, per panelists at the CTIA Enterprise & Applications conference.

Four metrics for adding neighborhood-level data to go hyper-local

Published: December 6, 2010

By Steve DuScheid

Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

Anheuser-Busch distributor lands 1,800 opt-ins via mobile sweepstakes

Published: January 11, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, ran an SMS promotion with the National Hockey League’s Tampa Bay Lightning that drove 1,800 opt-ins to its database.

Anheuser-Busch taps mobile to introduce new Bud Light Lime beer

Published: July 24, 2009

Anheuser-Busch is using mobile to support a multichannel campaign meant to promote the brewer's new Bud Light Lime beer.

Subway, Best Buy advertise on Hothand's University Mobile Network

Published: September 25, 2008

Hothand Wireless launched its University Mobile Network with a pilot program sponsored by Best Buy Mobile at UCLA, which let students get mobile coupons from Subway.

Anheuser-Busch sponsors mobile sweepstakes for PGA Tour

Published: July 7, 2008

Anheuser-Busch, g8wave and The Barclays, the first of four PGA Tour Playoff events for the FedExCup, have teamed up for a sweepstakes, giving golf fans a chance to win a variety of prizes.

Anheuser-Busch runs text campaign for free gas

Published: July 1, 2008

Anheuser-Busch, maker of the Budweiser and Bud Light beers, is tapping into mobile via a text-to-win sweepstakes.

Chase runs text effort for U.S. Open tickets

Published: June 16, 2008

Chase is letting consumers in Connecticut, New Jersey and New York try and win free tickets to the U.S. Open via a mobile campaign.