Tag: USTA

Total Results: 34

How brands should mine an SMS database

Published: March 15, 2012

Although SMS is the mobile channel with the greatest reach, it can be a challenge for brands and marketers to find ways to personalize and tailor programs.

Shopping behaviors differ between tablets and smartphones

Published: September 23, 2011

Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.

Relevancy crucial to successful SMS marketing: exec

Published: September 9, 2011

NEW YORK – When building a mobile database, companies need to focus on finding ways to target consumers through as many channels as possible with relevant short messages, according to an industry expert at the Mobile Marketing Summit conference.

FUBU’s Coogi claims 10pc of sales come from mobile

Published: March 31, 2011

An executive at FUBU’s Coogi said that his company is currently focusing on making the handheld experience more satisfying for customers, since 20 percent of its online traffic comes from mobile and 10 percent of sales come from the medium as well.

What did mobile executives think of ad:tech New York?

Published: November 9, 2010

Mobile played a more prominent role at ad:tech New York this year than last and industry executives were happy with the show overall.

IBM activates US Open sponsorship with augmented reality app

Published: September 8, 2010

IBM partnered with the United States Tennis Association to activate its sponsorship of the US Open tennis tournament with the launch of an iPhone application featuring augmented reality.

USTA taps in-stadium SMS to interact with tennis fans at US Open

Published: September 1, 2010

The United States Tennis Association is using in-stadium mobile marketing tactics to let fans interact via their mobile phones at this year’s U.S. Open.

US Census 2010 mobile ads drive awareness, participation

Published: April 26, 2010

The United States Census 2010 ran mobile ads in English and Spanish to raise awareness among African Americans and Hispanics.

Taco Bell, Pizza Hut multichannel campaign taps mobile for engagement - Mobile Commerce Daily

Published: April 7, 2010

Mobile Commerce Daily today - Taco Bell, Pizza Hut multichannel campaign taps mobile for engagement; Disney’s Marvel Comics turns iPad into virtual newstand.

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK – Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.